What?
The aknowledged mission of CIBUS is promoting a matching between Italian food industry with professional players worldwide, creating business opportunities to exhibitors with particular emphasis on export-oriented firms.
Therefore, a strong attention is brought on the dynamics of foreign markets: operations to promote and communicate know-how, excellence and expertise of the Italian agri-foodstuff industry are strongly boosted by CIBUS Export Desk. In particular, CIBUS Export Desk incoming activities will be focused on four target-country:
• Germany
• United States
• Japan
• India
For more information click the following country names
> Germany
The German context, extremely important for the Made in Italy world, appears as a “domestic” market to be addressed in first instance for each export-oriented Italian company .
For this reason a partnership between Fiere di Parma and Colonia Exhibition Center (Anuga) has been set up, with the goaI of creating a meeting point with important retailers and importers operating in Germany.
Export-oriented firms could benefit as well from another important event: Thaifex to be held at Bangkok (Thailand) in May 2013.
> United States
The US market is highly strategic in the export plans for the Italian products worldwide. In order to execute an important competitive repositioning of the Italian goods, CIBUS arranges a precise incoming program of buyers from retail, specialty store and Ho.Re.Ca., aimed to get a quality-based education for oversee visitors: from a inchoate sense of Italian sounding is necessary to switch to a more definite true Italian, through marketing, trade marketing, PoP communication activities suitable of conveying all the excellences of the food Made in Italy.
> Japan
The Japan-based foreign trade project intend to consolidate the great experience of CIBUS 2010, when a lot of Japanese buyers visited CIBUS and enlaced profitable business relationships with exhibiting firms.
> India
In order to delve into opportunities and threats of the penetration in the new emerging markets, within CIBUS Export Desk a precise Indian Project will be set up, in collaboration with Octagona nd related with different goals:
• Getting in touch with the competitive edge of Indian market
• “Educating” companies to the complexities and distinctiveness of the new emerging markets.
• Boosting meeting and collaboration between Italian and Indian players.
Knowledge partner:
