Study ADEM LAB – Nielsen – CIBUS
Store Brand: A growth driver for Food Made in Italy in international market

After the success of 2010 edition ADEM Lab, in partenership with Nielsen and Fiere Parma, will conduct a research about trends of store brands in the key european markets. During CIBUS 2012 will take place a seminar where the finding will be presented.

The study aims to present the opportunities for Cibus' italian expositors to enter news markets by leveraging on the potential offered by the store brands of main international retailers.

Cristina Lazzati (Vicedirector Retail Area - Business Media - Gruppo 24 ORE) will be invited at the workshop Store Brand International Trend & Challenge to be held on 9th May at the "Sala dei 300" (General Info).

More info about dates and time will be released right before the beginning of CIBUS 2012 (May 7th-10th).

 

In Partnership with: