The Italian Trade Agency, Fiere di Parma and Federalimentare renew their long lasting cooperation organizing a special programme for international guests (buyers and key decision makers of GDO, importers, distributors and representatives of the Ho.Re.Ca sector) invited to Cibus 2020 aimed at supporting the internationalization of the italian agri-food sector.

Thanks to this cooperation, which has its roots in the intense promotional activity carried out also on the occasion of the events scheduled in the ICE-Agency exhibition calendar (including Anuga 2019, FHC China 2019, Partenariat Trophées de l’Innovation LSA Paris, Biofach 2020, Gulfood Dubai 2020, Foodex Japan 2020) commercial business meetings will be arranged between 370 international retailing buyers and key decision makers and the 3,000 selected Italian food companies participating to CIBUS 2020, also by visiting their factories and plants.

Furthermore, the Italian Trade Agency, Fiere di Parma, Federalimentare Crédit Agricole and ART-ER will organise the “Start up Lab @ CIBUS 2020“, a space wholly reserved to innovative food & beverage start-ups. Themes such as the agro-food sector future,new trends related to food and the relationship between food and sustainable business models will be deeply discussed, analysed and promoted through seminars, workshops and master classes.

In the International Buyer’s Lounge, the staff of the Food & Beverage division of the Italian Trade Agency and 17 Trade Analysts coming from the ITA offices of the United Arab Emirates, Saudi Arabia, Brazil, Canada, USA, Malaysia, Turchia, Macedonia, Australia, Indonesia, Thailand, China, Japan, Russia, Kazakhstan, Taiwan, France, Germany and the United Kingdom will provide assistance both to international guests and Italian companies participating in CIBUS and introduce the promotional and internationalization services in ITA’s catalogue. The Trade Analysts will also organize thematic presentations for their respective markets; a particular moment of study will be dedicated to the United States, in the light of the most controversial developments linked to the US duties.

The calendar of meetings will be published by March 2020.