{"id":6314,"date":"2020-09-22T11:48:19","date_gmt":"2020-09-22T09:48:19","guid":{"rendered":"https:\/\/www.cibus.it\/news-cibus-lab\/nasce-cibus-lab-un-laboratorio-sullitalian-food\/"},"modified":"2020-10-02T15:35:18","modified_gmt":"2020-10-02T13:35:18","slug":"cibus-lab-is-born-the-italian-food-long-work-shop","status":"publish","type":"post","link":"https:\/\/www.cibus.it\/en\/cibus-lab-is-born-the-italian-food-long-work-shop\/","title":{"rendered":"CIBUS LAB is born: the italian food long work-shop"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Fiere di Parma has converted its Fair concept into both a physical and virtual environment called <strong>CIBUS LAB<\/strong>. International and Italian mass-market retail businesses can meet Italian food producers through CIBUS LAB. The world of food is becoming more and more a protagonist in Italy and in the world, and CIBUS LAB will be a support for mass-market retail managers all over the world who will be able to gain and provide in-depth knowledge of Italian food production and its potential to export.<\/p>\n<p><strong>Antonio Cellie,<\/strong>\u00a0<strong>CEO of Fiere di Parma<\/strong>, explains the evolution of trade fairs, and in particular CIBUS LAB during his &#8220;on the road&#8221; interview. He explains the effect of the great pandemic crisis that has upset the world on trade fairs as well as relations between industry producers and mass-market retail.<\/p>\n<p>\u201cWe have been working for 3 years around the evolution of the Fair concept, and for this reason we recently acquired Aicod, a leading company in digital communication. COVID-19 has extremely accelerated this evolutionary process. The digital transformation of the fair is necessary but it can never replace the necessary in person business meetings , which can only be conducted on site, especially in the food sector&#8221;.<\/p>\n<p>Fiere di Parma has created CIBUS LAB, a large platform that not only provides virtual information of exhibitors, operated through a gigantic database designed for the needs of international buyers (<strong>MyBusinessCibus<\/strong>), but also includes learning and matching, cultural activities and B2B meetings:<\/p>\n<p>Manuals, webinars, business matches will be the subject of this intense work program.[\/vc_column_text][vc_video link=&#8221;https:\/\/youtu.be\/f-3NkJWMQto&#8221; align=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Fiere di Parma has converted its Fair concept into both a physical and virtual environment called CIBUS LAB. International and Italian mass-market retail businesses can meet Italian food producers through CIBUS LAB. The world of food is becoming more and more a protagonist in Italy and in the world, and CIBUS LAB will be a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CIBUS LAB is born: the italian food long work-shop - Cibus | 4-6 May 2027<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cibus.it\/en\/cibus-lab-is-born-the-italian-food-long-work-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CIBUS LAB is born: the italian food long work-shop - Cibus | 4-6 May 2027\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Fiere di Parma has converted its Fair concept into both a physical and virtual environment called CIBUS LAB. 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