La Pizza+1 is certainly a strategic supplier of focaccia, but it is not possible to limit the company to this single declination. Marco Nicora, sales manager of La Pizza +1, spoke at the Cibus Lab workshop to allow us to delve into the reality of savory bakery from the point of view of his company. From its origins, La Pizza + 1 has operated in the sector of refrigerated pizzas and focaccias, acquiring a wealth of experience in the sector.\u00a0Even before the pandemic turned the trend towards long-life bakery products, La Pizza +1 was already advancing the offer of ambient focaccia at fixed weight with an interesting assortment and a strong emphasis on artisanal foods, typical of classic bakery products.<\/p>\n
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The freshness of the focaccia, created with simple ingredients and no preservatives, is guaranteed for two weeks upon delivery to the stores: this is the main distinguishing feature of the product.\u00a0This line already received a lot of positive feedback from mass market retail at the end of 2019, to the point of establishing itself as a market leader in the assortment related to ambient, refrigerated and frozen focaccia.<\/p>\n
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La Pizza +1 offers a high-quality and convenient service both to the distributor, who no longer has to take care of the entire preparation of the fresh product and has the possibility to massify without providing for daily consumption (the shelf life of their focaccia is not limited, as written above, to a single day), and to the consumer.\u00a0In fact, the latter has the guarantee of an excellent product which keeps its freshness even in the days following the purchase.\u00a0These aspects have played a fundamental role in the last year for La Pizza +1 as they managed to face and meet the needs arising from the pandemic: the limited access to supermarkets and the consequent need to choose products with a long shelf life. The combination of these factors and the company’s farsightedness gave life to a growth of La Pizza +1 even in the Covid-19 era, reaching one third of the market shares in the focaccia segment with a very high rotation.<\/p>\n
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WATCH THE INTERVIEW TO MARCO NICORA<\/b><\/strong>
\n(Sales Manager – La Pizza + 1)<\/i><\/p>\n