{"id":8106,"date":"2021-05-19T11:03:41","date_gmt":"2021-05-19T09:03:41","guid":{"rendered":"https:\/\/www.cibus.it\/?post_type=news_cibuslab&#038;p=8106"},"modified":"2021-05-19T12:10:01","modified_gmt":"2021-05-19T10:10:01","slug":"vicenzis-export-strategies","status":"publish","type":"post","link":"https:\/\/www.cibus.it\/en\/vicenzis-export-strategies\/","title":{"rendered":"Vicenzi\u2019s export strategies"},"content":{"rendered":"<p class=\"Standard\"><strong><span lang=\"EN-US\">Vicenzi: the Italian pastry protagonist in the festivities in the different cultures of the world<\/span><\/strong><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"Standard\"><b><span lang=\"EN-US\">Vicenzi Industria Dolciaria\u2019s export has continuously rising numbers<\/span><\/b><span lang=\"EN-US\">. Export is just one voice but it was worth 30% of the Venetian company\u2019s 124 million euros 2020 total revenue, for a company that can be found in the most important international markets. It is a result of the important promotion work carried out overseas as well, thanks to the most important certifications (among which are kosher, halal and gluten free), fifteen automatized production lines and, mostly, a well-structured marketing department. Strategies were presented by <b>Simona Merolla, Vicenzi\u2019s export marketing manager<\/b>, during the workshop organized by Cibus Lab and Gdo News \u201cCelebration cakes, the Italian tradition: Outlook and challenges.\u201d<\/span><\/p>\n<p><span lang=\"EN-US\">\u201c<em>We do our best to satisfy the needs of consumers everywhere<\/em> \u2013 she said \u2013 <em>and to raise our income with a structured presence even outside Italy. This is possible thanks to the strong relationship with our distributors, who we help with <b>dedicated programs and strategies, a strong back office, and a logistic department able to serve our clients in the best possible way<\/b>. We also have an export area that oversees several parts of the world and, lastly, a specific branch in the United States to satisfy all the commercialized areas\u2019 needs. In the <b>USA<\/b>, just like in China and <b>Germany<\/b>, we focused on the social network as well and created dedicated web pages. We reached several countries and the most important chains.<\/em>\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>WATCH THE INTERVIEW TO <span lang=\"EN-US\">SIMONA MAROLLA<\/span><\/strong><br \/>\n<i>(Export Marketing Manager &#8211; Vicenzi Industria Dolciaria)<\/i><\/p>\n<p><iframe loading=\"lazy\" title=\"Cibus Lab Workshop 8 - La tradizione italiana dei dolci e delle ricorrenze: prospettive e criticit\u00e0\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xodPUApcMT0?start=7277&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">From America, to <b>Middle East<\/b> and <b>Asian East<\/b>, the famous \u2018Matilde Vicenzi\u2019 logo represents the Italian patisserie, and some of its most fascinating sights, like Rome, Venice and the Cinque Terre, are depicted on special metallic packages. The packaging differentiation represents one more added value in the brand\u2019s foreign policy, like the \u201cSeason\u2019s greetings\u201d for holidays or religious festivities. Or even the Millefoglie\u2019s \u2013 made of 192 layers of pastry \u2013 boxes that can be personalized based on the festivity.<\/span><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">\u201c<em>Our graphic designers<\/em> \u2013 Merolla pointed out \u2013 <em>designed specific packages for each occasion, like the \u201cHappy Diwali tin\u201d for the annual festivity that takes place in India at the beginning of November. Or the packaging for the Qatar National Day, or the one for the Arabic holiday Eid ul-fitr, the Dia de la Madre for Chile and the Moon Festival in China. Another much-appreciated packaging is the one created for the Eid Mubarak, the most important Middle-East holiday that celebrates Ramadan, which starts in April and ends in May. We are happy to know that many families use this Italian product to celebrate such important festivities, people who live so far away from us, cultures so much different from ours but that appreciate \u2018Matilde Vicenzi\u2019 and its history. Like the packaging that features, on its back, the Om-Ali recipe, one of the most important dessert in the Arabian world that can be prepared with one of our products as well. For us, being able to be near to our international clients and their cultures is a source of pride, as is being present in their most important holidays.<\/em>\u201d<\/span><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">Even non-religious festivity such as the \u201cTiramis\u00f9 day\u201d, very famous in the States and unattainable without Vicenzi\u2019s savoiardi. \u201c<em>Another assorted selection<\/em> \u2013 the manager points out \u2013 <em>is the one about the seasonal packaging, such as the metallic ones that can be reused as containers and allow people to see our brand every day.<\/em>\u201d<\/span><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">However, the company\u2019s international breath is not limited to packaging or marketing, because Vicenzi is also aiming toward <b>environmental sustainability<\/b>. \u201cAfter the 2019 report, we recently released another one that reaffirms our commitment to environmental impact reduction and the achievement of important goals.\u00a0\u201c<em>During the next two years<\/em> \u2013 Merolla said \u2013 <em>we want to reduce the use of plastic by 25% by promoting the use of mono-materials instead of multi-materials, thus reducing the over packaging as much as possible and utilizing sustainable packaging. For example, the Grisb\u00ec selection currently uses recycled paper, and we removed one wrapping from the \u2018Vicenzovo\u2019 boxes to reduce plastic by 30%.<\/em>\u201d <\/span><\/p>\n<p class=\"Standard\"><span lang=\"EN-US\">Ideas related to the quality of raw materials as well: \u201c<em>By 2023<\/em> \u2013 she assured us \u2013 <em>we want to reach the 100% of eggs for our productions being free range, while we strive to reach the 30% of total sugar consumption with certified Italian supply. Lastly, we invested over 20 million euros in the modernization of our facilities and in automation systems. We want to be the best of our class<\/em> \u2013 she concluded \u2013 <em>in a very competitive environment where our players are very aggressive and structured. Our goal is to always guarantee products\u2019 quality and coherence.<\/em>\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/matildevicenzi.it\"><button>VISIT VINCENZI INDUSTRIA DOLCIARIA WEBSITE<\/button><\/a> <a href=\"https:\/\/www.cibus.it\/en\/cibus-lab\/#ebook\"><button>READ CONFECTIONERY EBOOK<\/button><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>WATCH THE WORKSHOP<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Cibus Lab Workshop 8 - La tradizione italiana dei dolci e delle ricorrenze: prospettive e criticit\u00e0\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xodPUApcMT0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vicenzi: the Italian pastry protagonist in the festivities in the different cultures of the world \u00a0 Vicenzi Industria Dolciaria\u2019s export has continuously rising numbers. Export is just one voice but it was worth 30% of the Venetian company\u2019s 124 million euros 2020 total revenue, for a company that can be found in the most important [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vicenzi\u2019s export strategies - Cibus | 4-6 May 2027<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cibus.it\/en\/vicenzis-export-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vicenzi\u2019s export strategies - Cibus | 4-6 May 2027\" \/>\n<meta property=\"og:description\" content=\"Vicenzi: the Italian pastry protagonist in the festivities in the different cultures of the world \u00a0 Vicenzi Industria Dolciaria\u2019s export has continuously rising numbers. 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