DISTRIBUTION IN THE USA: SECRETS TO SELL YOUR PRODUCTS AND LAND ON THE SHELVES OF MAJOR RETAILERS

A discussion with Muriel Nussbaumer and Astra Pagliai of ExportUSA New York Corp.

As of July 2023, supermarkets in the U.S. faced inflation at 3.2 percent. Even with inflation falling, food prices increased by 4.9 percent, influencing demand toward cheaper alternatives. However, interest in Italian specialties is growing nonetheless, with 69% of Americans choosing to buy Made in Italy products in supermarkets. Therefore, Italian enogastronomy has great potential in the U.S., and now is the perfect time to enter the market.Muriel Nussbaumer and Astra Pagliai of ExportUSA will share the best strategies to do so and to conquer the U.S. GDO.