Sustainability and responsible innovation constitute a common thread destined to guide consumption trends in the coming years, both in Large Scale Retail and out-of-home channels. However, what is the state of sustainable innovation, and how do consumers respond to companies’ stimuli today? Let’s learn out more in the “Cibus delle idee” section.
![cibusdelleidee-logo](https://www.cibus.it/wp-content/uploads/2024/02/cibusdelleidee-logo-300x200.png)
WHAT HAPPENS IN THIS AREA?
Strategically located at the entrance of the Hall 7 (West entrance), “Cibus delle idee” is a large area that extends between Cibus Innovation – traditional showcase of product innovations – and the Cibus Startup Area. “Cibus delle idee” provide visitors with an interactive discover experience of several original ideas and initiatives that food companies implement to promote sustainable consumption and/or responsible behaviors. Each idea, campaign, or initiative is showcased as a mock-up of a food product, displayed in a special experiential stand. Visitors can vote for the idea (or ideas) that have impressed them the most, contributing live to a sort of “approval ranking”.
![Logo T-ool UNIPR TT 1 (1)](https://www.cibus.it/wp-content/uploads/2024/03/Logo-T-ool-UNIPR-TT-1-1-300x186.png)