The Cibus Buyers Program is the result of a long-lasting collaboration between Fiere di Parma, Federalimentare (co-owners of the Cibus Brand) and ITA – Italian Trade Agency.

We cooperate in several activities that represent the key point of the Program, such as scouting and selection, invitation, logistics and welcoming of international participants.

Our joint efforts aim to offer selected international professionals a unique experience in the Italian food business: thanks to the meeting with the Cibus companies and educational sessions, they will have the chance to better understand the potential and uniqueness of authentic Italian agri-food products. Moreover, the Program offers them the opportunity to join tailor-made activities both inside and outside the exhibition thanks to the strategic position of Parma in the Italian Food Valley.

The organizers:

Fiere di Parma is the organizer of several international events dedicated to food, food technologies, floriculture and collectables. Cibus, International Food Exhibition, is the most important appointment dedicated to the Italian agri-food sector.

Federalimentare, represents, protects and promotes the Italian Food and Beverage Industry, the second highest-ranking Italian manufacturing sector. Federalimentare, which is member of Confindustria and FoodDrinkEurope, grouped together 13 Italian trade Associations representing the majority of food and drink sectors.

The Italian Trade Agency (ITA) is a governmental entity whose purpose is to promote the internationalization of the Italian companies, the attraction of foreign investment in Italy and to assert the excellence of Made in Italy in the world, in line with the strategies of the Ministry for Foreign Affairs and International Cooperation, in consultation with the Ministry of Enterprises and Made in Italy and Ministry of Economy and Finance.